Your Glow Era Starts Here
That fresh, luminous Korean glass-skin look? It's all about finding the perfect balance between hydration, smoothness and radiance.
Imagine a complexion that looks beautifully dewy without feeling greasy. Skin that feels comfortably hydrated, with a smoother-looking texture and a naturally healthy glow.
Meet your new glow-boosting essential.
Beauty of Joseon Glow Serum: Propolis + Niacinamide combines 60% Propolis Extract, 2% Niacinamide and 0.5% BHA in a cushiony, nourishing formula designed to help balance excess sebum, refine the appearance of pores and bring out your skin's natural radiance.
Inspired by traditional Korean skincare, this multitasking serum delivers comforting hydration with a luminous finish that never needs to feel heavy or sticky.
A little nourishment. A little balance. A beautiful glow that's all yours.
Why You'll Love It
The Glass-Skin Glow: Helps enhance your complexion’s natural radiance for a fresh, luminous appearance.
60% Propolis Extract: Helps soothe, nourish and hydrate skin while supporting its moisture barrier.
2% Niacinamide: Helps balance excess sebum and improve the appearance of uneven skin tone and texture.
Gentle BHA Exfoliation: Helps remove dead skin cells and refine the appearance of pores.
Balances Oil and Moisture: Supports a hydrated complexion without an overly greasy finish.
Smoother-Looking Skin: Helps improve the appearance of roughness and uneven texture.
Comforting Hydration: Leaves skin feeling nourished, soft and comfortable.
Cushiony, Non-Sticky Texture: A rich-feeling serum that absorbs comfortably without leaving a sticky residue.
Perfect for Your Daily Routine: Layers easily beneath moisturiser and sunscreen.
A Little More About the Ingredients
Propolis Extract — 60%
A treasured bee-derived ingredient known for its soothing and nourishing properties. Helps hydrate the skin, support its moisture barrier and provide antioxidant benefits.
Niacinamide — 2%
Also known as Vitamin B3, niacinamide helps balance excess oil, improve the appearance of uneven skin tone and refine the look of skin texture.
BHA — 0.5%
Betaine Salicylate is a BHA ingredient that helps gently exfoliate dead skin cells, manage excess sebum and improve the appearance of enlarged pores.
Sodium Hyaluronate
A moisture-binding ingredient that helps maintain hydration for a soft, plump-looking complexion.
Centella Asiatica Extract
A botanical ingredient valued for its skin-conditioning and soothing properties.
Tocopherol — Vitamin E
An antioxidant ingredient that helps support the formula's skin-conditioning benefits.
How to Use
Cleanse your face thoroughly and apply your toner or essence.
Dispense 2–3 drops of Glow Serum into the palm of your hand.
Gently apply to your face and neck, focusing on areas that need extra hydration or brightness.
Tap lightly with your fingertips until fully absorbed.
Follow with your favourite moisturiser.
Suitable for morning and evening use, according to your skin's tolerance.
Always apply broad-spectrum sunscreen during the day.
Belviane Tip
The secret to glass skin isn't more shine — it's beautifully balanced hydration.
For a fresh, luminous finish, apply Glow Serum after your favourite hydrating toner or essence.
Let it absorb before following with a lightweight moisturiser.
If your skin tends to be oily, start with just 2–3 drops. A little goes a long way towards achieving that comfortable, dewy-looking glow.
Good to Know
Hydrating and balancing facial serum.
Formulated with 60% Propolis Extract, 2% Niacinamide and 0.5% BHA.
Helps soothe and nourish the skin.
Helps maintain a healthy oil-moisture balance.
Supports smoother-looking texture and more refined-looking pores.
Provides gentle exfoliating benefits.
Suitable for all skin types, particularly skin concerned with excess sebum, visible pores or uneven texture.
Rich, cushiony texture that absorbs without a sticky finish.
Alcohol-free, as stated by the manufacturer.
Cruelty-free, as stated by the manufacturer.
Contains bee-derived propolis. Not suitable for anyone with a known allergy to propolis or bee products.
If you have sensitive skin, perform a patch test for 24 hours before use.
Introduce gradually if your skin is not accustomed to exfoliating acids.
Avoid combining multiple strong exfoliating treatments in the same routine if your skin is prone to irritation.
Avoid direct contact with the eyes.
Do not apply to broken or irritated skin.
Discontinue use if irritation occurs.
Use sunscreen during the day.
For external use only.
Store away from excessive heat and direct sunlight.
Full Ingredients (INCI)
Water, Dipropylene Glycol, Glycerin, Butylene Glycol, Propolis Extract, Niacinamide, 1,2-Hexanediol, Betaine Salicylate, Sodium Polyacryloyldimethyl Taurate, Tromethamine, Polyglyceryl-10 Laurate, Xanthan Gum, Carbomer, Ethylhexylglycerin, Melia Azadirachta Flower Extract, Ocimum Sanctum Leaf Extract, Melia Azadirachta Leaf Extract, Sodium Hyaluronate, Curcuma Longa (Turmeric) Root Extract, Dextrin, Theobroma Cacao (Cocoa) Extract, Corallina Officinalis Extract, Melaleuca Alternifolia (Tea Tree) Extract, Centella Asiatica Extract, Methylpropanediol, Lotus Corniculatus Seed Extract, Pentylene Glycol, Octanediol, Calophyllum Inophyllum Seed Oil, Tocopherol.
Product Details
Brand: Beauty of Joseon
Size: 30ml
Product Type: Hydrating and balancing facial serum
Key Ingredients: Propolis Extract 60%, Niacinamide 2%, BHA 0.5%, Sodium Hyaluronate and Centella Asiatica Extract
Main Benefits: Hydration, soothing care, oil-moisture balance, improved appearance of pores and radiant-looking skin
Skin Type: All skin types, particularly oily, combination and uneven-textured skin
Texture: Rich, cushiony serum
Finish: Dewy, luminous and non-sticky
When to Use: Morning and evening, according to skin tolerance
Country of Origin: South Korea
Bring a little Korean glass-skin magic into your everyday routine — and let your natural glow shine through.
